350cc motorcycle sales January 2022

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Sale of 350cc motorcycles January 2022
Royal Enfield 350cc modified by Eimor

Domestic sales in 350cc segment in the background in January 2022 with a 27 percent drop

The 350cc motorcycle segment has an allure that is hard to miss. For starters, sales are dominated by Royal Enfield. And then there’s the Honda CB 350. Even this tiny sense of competition was unseen for a long time. But Royal Enfield has been smart about the segment, despite there being no real competition at first glance.

And while Honda has only recently entered the 350cc market here, Royal Enfield has remained vigilant. With the entire 350cc segment on RE’s shoulders, the automaker continues to bolster its presence in the segment through a revived and expanded 350cc product range.

However, despite a steady introduction of new 350cc motorcycles, the segment is lagging behind. Sales have shrunk in recent months, as evidenced by continued low sales reports. In January 2022, the segment size in the domestic market fell below 50,000 units. Sales fell to 48,452 units from 66,489 units year on year. A 27 percent drop in sales is reported. Volume loss was 18k units

350cc Motorcycle Sales January 2022 – RE Classic Leads

Sales of Classic 350 fell to 26,775 units, from about 41,000 units. The volume loss was 14k units with a sales decline of more than a third. Meteor 350 sales were reported at just under 8.5k units, up from about 5,000 units. Volume growth was 3,387 units with sales growth of just over two-thirds.

Sale of 350cc motorcycles Jan.  2022 vs.  Jan.  2021 (on an annual basis)
Sale of 350cc motorcycles Jan. 2022 vs. Jan. 2021 (on an annual basis)

Sales of Royal Enfield Bullet 350 fell just over a third to 36.44 percent. Sales fell to 7,354 units, down from 11,570 units. The volume loss was 4,216 units. Honda CB 350 sales are reported at 3,212 units, down from 3,543 units. Volume loss was 331 units, a 9.34 percent decline in sales.

Sales of Royal Enfield Electra 350 have been cut by less than half to 2,651 units. Sales fell from 5,431 units. Volume loss was 2,780 units, after a volume decline of 51.19 percent. MoM revenue decline is reported at just under 19 percent. Sales fell from just under 60k units.

Sales of Classic 350 were down 8k units, down from 34,723 units with a 22.89 percent drop. Sales of Meteor 350 fell from about 11,000 units. Volume loss was 2.5k units down 23 percent. Bullet 350 sales fell to less than 10 percent, from about 8k units. MoM CB 350 sales grew from 1,364 units on a volume increase of 1,848 units. Electra 350 sales fell from 4.5k units with a sales decline of 41.36 percent.

Sale of 350cc motorcycles Jan.  2022 vs.  December 2021 (Monday)
Sale of 350cc motorcycles Jan. 2022 vs. December 2021 (Monday)

Export of motorcycles from the 350cc segment January 2022

YoY Meteor 350 exports are up to 2,304 units, up from 184 units. Volume gain was just over 2.1k units. Classic 350 exports stand at 2,042 units, an increase of 1.1k units. The export of CB 350 was 1440 units compared to 270 units. MoM growth for Meteor 350 and Classic 350 was more or less flat at 1.23 percent and 3 percent.

Sales of the CB 350 MoM grew just under 100 percent, compared to 738 units. As competition in the 350cc segment is an internal affair for Royal Enfield, it can be hoped that segment sales will improve as the market picks up again.