Royal Enfield recently increased the prices of all of its current models that will be on sale in early 2022
Royal Enfield has been generating good sales volumes in the Indian market for some time now. The company is one of the most sought-after brands in the country’s two-wheeler space. The Chennai-based manufacturer focuses on the mid-cylinder segment of motorcycles between 300cc and 700cc.
In December 2021, Royal Enfield was able to sell 65,194 bikes across India, slightly less than the same month the previous year when the company sold 65,492 units. This resulted in a year-on-year decline of 0.46 percent. In November 2021, sales stood at 44,830 units, translating to MoM growth of 45.42 percent.
December 2021 Royal Enfield Sales Breakdown
The sales chart was led by Classic 350 with a registered monthly volume of 34,723 units last month. With 39,321 units sold in December 2020 and 19,601 units sold in November 2021, YoY degrowth was 11.69 percent and MoM growth was 77.15 percent. Royal Enfield sent 10,977 units of Meteor 350, which posted year-on-year growth of 28 percent and 62 percent, respectively.
Third place was taken by Bullet 350, which registered a monthly volume of 8,061 units in December. The oldest motorcycle in continuous production witnessed a 23 percent YoY drop and a 7.69 percent MoM drop. Royal Enfield sold 4,611 units of Himalayan, resulting in a huge year-over-year growth of 390 percent. MoM growth was 39.31 percent.
Fifth place was taken by Electra 350, which recorded a monthly volume of 4,521 units. The roadster witnessed a year-over-year decline of 7.32 percent and MoM growth of 6.20 percent. Royal Enfield sold 2,301 units of its 650cc Twins – Interceptor and Continental GT. Cumulatively, the 650cc Twins registered year-over-year growth of 76.59 and 6.82 percent.
Royal Enfield Exports break up December 2021
In terms of exports, Royal Enfield was able to ship 8,552 motorcycles in December 2021. In the same month in 2020, the company was able to export just 3,503 units, resulting in a 144 percent YoY growth. Similar MoM growth of 143 percent was recorded during the same period.
Himalayan was Royal Enfield’s most exported model last month, with 2,487 units of the Adventure Tourer shipped overseas. It registered a YoY growth of 106 percent and a MoM decline of 138.68 percent. Meteor 350 was the second most exported model by RE as 2,276 units of the cruiser were shipped to foreign markets last month. Year-on-year growth and according to the MoM were 2,321 percent and 87 percent, respectively.
The bike shop shipped 1,983 Classic 350s overseas last month, resulting in 733 percent YoY growth and 264 percent MoM growth. 1,797 units of the 650cc Twins were exported to foreign markets in December, leading to 50.63 percent YoY growth and 173 percent MoM growth.