Royal Enfield Sale March 2022

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Royal Enfield posted a 2.45 percent year-on-year growth in March 2022, boosted by record high exports

New RE 350 Bullet Standard
Royal Enfield 350cc Custom by Eimor

Royal Enfield sales for March 2022 ended positively with a 2.45 percent increase to 67,677 units, up from 66,058 units sold in March 2021. Demand in the domestic markets fell 2.82 percent to 58,477 units, compared to 60,173 units sold in March 2021. The company’s 350cc sub bikes, which include the Classic, Meteor, Electra and Bullet, saw lower demand last month by 4.82 percent to 55,653 units, from 58,471 units sold in March 2021.

Bikes in the above 350cc segment, including Himalayan and 650 Twins, grew 58.48 percent year-on-year to 12,024 units, compared to 7,587 units sold in March 2021. Exports, on the other hand, increased significantly by 56.33 percent to 9,200 units. in March 2022, more than 5,885 units shipped in March 2021.

Royal Enfield Sale March 2022

In terms of MoM sales, Royal Enfield saw sales grow 14.40 percent to 67,677 units, compared to 59,160 units sold in February 2022. Sales increased both in terms of sub-350cc and above-350cc bikes by 12.47 percent and 24.27 percent respectively, surpassing 49,484 units and 9,676 units sold in February 2022. Domestic sales increased 12.16 percent to 58,477 units in March 2022, compared with 52,135 units sold in February 2022, while exports increased by 30.96 percent from 7,025 units shipped in February 2022.

Total sales in the first quarter of 2022 were 1,85,675 units, down 9.25 percent from the 2,04,604 units sold in the first quarter of 2021. Sales declined in the case of the sub 350cc bikes of the company, which fell 17.30 percent to 1,54,723 units in Q1 2022 from 1,87,081 units sold in Q1 2021. Sales of 350cc+ bikes increased 76.64 percent to 30,952 units from 17,523 units sold in Q1 2021. Domestic sales fell 15.46 percent to 1,60,338 units in Q1 2022 from 1,89,659 units sold in the first quarter of 2021, while exports increased 69.53 percent to 25,337 units, compared with 14,945 units sold in shipped in the first quarter of 2021.

Royal Enfield Sale March 2022
Royal Enfield Sale March 2022

The YTD sales were especially noteworthy. Total sales fell 2 percent to 6,02,268 units in the 2021-2022 period, down from 6,12,350 units sold in the same period of the previous year. Domestic sales fell 9 percent to 5,21,236 units from 5,73,728 units sold in the 2020-21 period. However, it was the export that deserved special mention. Shipments were up 110 percent to 81,032 in YTD 2021-22 from 38,622 units sold in 2020-21.

New Royal Enfield launches

Royal Enfield launched the new Scram 411 in March 2022. Positioned in a new subcategory of Multipurpose ADV Crossover, it is a road-focused derivative of Royal Enfield Himalayan ADV. The bike is ideally suited for both highway cruising and light off-road riding.

RE Scram 411 rides on 19 inch wheels and shares its engine and hardware with the Himalayas. It is priced from Rs 2.03 lakh for the Graphite Series, Blazing Black and Skyline Blue while the top of the line Scram 411 White Flame and Silver Spirit has a price tag of Rs. 2.08 million. Prices are ex-sh.

Royal Enfield is also working on a new 350cc motorcycle that will likely be called the Hunter 350. In addition, RE is also working on the new generation Bullet standard and Electra. Several new motorcycles in the 650cc segment are also planned.