Royal Enfield Sales Breakup January 2022

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Royal Enfield 650cc sale January 2022
Modified RE 650cc. Image – Rebellious Garage

RE Classic 350 led the domestic sales charts, while 650 Twins increased demand in export markets

Royal Enfield’s January 2022 sales data show that while domestic sales did not end on a positive note, exports increased significantly, boosted by the launch of several new products, including the Classic 350.

Royal Enfield posted a 22.75 percent year-over-year de-growth in January 2022. Sales were 49,726 units last month, down from 64,372 units sold in January 2021. It was also a MoM de-growth of 23, 73 percent on 65,194 units sold in December 2021.

Royal Enfield Sales Breakup January 2022 – Classic 350 Tops List

It was the Classic 350 that topped the sales charts last month, despite growing 34.49 percent year-over-year. Sales were 26,775 units in January 2022, down from 40,872 units sold in January 2021. The Classic 350 has a share of 53.85 percent, slightly more than the 53.26 percent in December 2021, when sales reached 34,723. units amounted to.

#2 was the RE Meteor 350. Sales growth was 66.77 percent year-over-year to 8,460 units, from 5,073 units sold in January 2021, while MoM sales plunged 22.93 percent from 10,977 units sold in December 2021. The company is also testing a 650cc version of the Meteor. This upcoming Royal Enfield Super Meteor 650 is likely to launch in India sometime later this year.

Royal Enfield Sales Breakup January 2022
Royal Enfield Sales Breakup January 2022

Bullet 350cc sales fell 36.44 percent year-on-year to 7,354 units, compared to 11,570 units sold in January 2021, while MoM sales fell 8.77 percent from 8,061 units sold in December 2021. Electra (2,651 units) and 650 Twins (1,238 units) saw sales fall in both terms of YoY and MoM.

Sales of RE Himalaya rose in domestic markets last month. What stood at 34 units in January 2021 rose to 3,248 units last month, which is a 9452.94 percent increase. However, it was a MoM-de growth of 29.56 percent over 4,611 units sold in December 2021. The brochure of the RE Scram 411 has also been leaked ahead of launch, which is expected to be a more road-oriented version of the Himalayan. will be showing better highway cruising. Characteristics.

RE Exports has 650 Twins at the top of the list

In export markets, Royal Enfield posted 101.82 percent year-on-year growth and 6.55 percent MoM growth to 9,112 units. 650cc Twins have seen excellent demand in the global markets. Sales increased 209.67 percent year-over-year to 3,716 units from 1,200 units shipped in January 2021, while the MoM increase was 106.79 percent from 1,797 units sold in December 2021.

Royal Enfield Exports breakup January 2022
Royal Enfield Exports breakup January 2022

The RE Meteor 350cc and Classic 350cc followed with 2,304 units and 2,042 units respectively shipped last month. This was a growth of 1152.17 percent and 84.46 percent, respectively, over 184 units and 1,107 units shipped in January 2021. MoM shipments also rose marginally by 1.23 percent and 2.98 percent, respectively.

Exports of the RE Himalayan increased 42.28 percent year-on-year to 1,050 units, up from 1,819 units sold in January 2021, but fell 57.78 percent from 2,487 units sold in December 2021. Exports of RE Electra, Classic 500 and Bullet 500 fell to 0 units in the past month.