Two-wheeler retail February 2022

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Two-wheeler retail sales fell 10.67 percent in February 2022, with Hero MotoCorp and Honda leading the segment

According to data from the Federation of Automobile Dealers Associations (FADA), two-wheeler sales fell to 9,83,358 units in February 2022, down 10.67 percent from 11,00,754 units sold in February 2021. growth of 24.39 percent compared to 13.00. 588 units sold in February 2020, the last pre-Covid month.

There are several factors that have brought about this de-growth. Rising fuel prices have played an important role in the reduced sales of petrol two-wheelers, while there is a clear shift in demand for electric two-wheelers, as shown in the accompanying table. The de-growth in sales in the two-wheeler segment was exacerbated by the ongoing work-from-home corporate culture and several educational institutions yet to open after a two-year shutdown due to the pandemic.

Two Wheeler Retail Sales February 2022 – Hero Leads

Hero MotoCorp led the segment with sales of 3,11,097 units in February 2022, down from 3,52,532 units sold in February 2021. Its market share fell from 32.03 percent in February 2021 to 41.64 percent last month. Hero MotoCorp continued to see good demand for its Glamour, Splendor, Passion and HF Deluxe but has now announced its entry into the electric two-wheeler segment and has unveiled its new brand ‘Vida’ with the first initiative launching an electric vehicle on July 1.

Honda Motorcycle and Scooter India (HMSI) saw its retail sales in February 2022 at 2,46,504 units, with a market share of 25.07 percent. This was against 3,00,675 units sold in February 2021, when market share was higher at 27.32 percent. HMSI also plans to launch several new products. The Honda Activa Electric will be launched in India by 2023 and will be seen as a rival to Ola S1, Bajaj Chetak, TVS iQube and the future Suzuki Burgman Electric.

Two Wheeler Retail Sales February 2022 vs. February 2021 (on an annual basis)
Two Wheeler Retail Sales February 2022 vs. February 2021 (on an annual basis)

Third place was TVS Motor Company with retail sales declining by 1,55,040 units in the last month, down from 1,67112 units sold in February 2021. Market share rose from 15.18 percent to 15.77 percent on annual basis.

Bajaj Auto posted retail sales of 1,08,682 units, down from 1,21,052 units sold in February 2021. Other than these four-wheeler OEMs, none of the others were able to surpass 50,000 units in terms of retail sales. Suzuki (44,129 units), Royal Enfield (44,010 units) and India Yamaha Motors (36,384 units) recorded year-over-year declines in retail sales.

Electric Two-Wheeler OEMs After Growth

Two-wheeler OEMs such as Hero Electric, Okinawa and Ampere have seen a significant increase in demand in recent months. Hero Ekectric sales rose to 7,356 units last month, up from 2,194 units sold in February 2021. Okinawa’s sales were 5,923 units in February 2022, compared to 1,067 units sold in the same month of the previous year, while Ampere sales were 4,303 units out of 806 units sold at retail in February 2021. Each of these electric two-wheeler OEMs has also seen significant market share.

Two Wheeler Retail Sales Feb 2022 vs Jan 2022 (Mom)
Two Wheeler Retail Sales Feb 2022 vs Jan 2022 (Mom)

Ola Electric, a newcomer to this segment, registered retail sales of 3,904 units last month. Piaggio, with retail sales of 3,526 units in the past month, suffered a de-growth of more than 4,632 units sold in February 2021, while Classic Legends Jawa and Yezdi (3,391 units), Ather Energy (2,229 units), Pur Energy (1,427 units) and Benling (1,147 units) each posted significant year-on-year growth in retail sales. Revolt sales also rose from 70 units in February 2021 to 1,128 units last month, while other OEMs in the electric vehicle segment reported sales of 3,178 units, up from 1,040 units sold in February 2021.